How to Build a “Platform” for Writers Who Shudder at the Thought with Courtney Kocak

From newsletters and podcasts to videos and beyond, writer and podcaster Courtney Kocak teaches the craft of creating and maintaining your writing platform

Sunday, June 2, 2024 @ 5pm – 8pm ET (2pm-5pm Pacific)

Courtney Kocak once shuddered at the mere mention of the word “platform,” feeling it clashed with her desire to be a writer rather than an influencer. Yet, she discovered that a robust platform is often essential for building a loyal audience for her literary and audio stories. In this workshop, participants will explore various platform-building strategies, including newsletters, blogs, podcasts, TikTok and other social media. Kocak will share practical tips on growing audiences efficiently and creating content that stands out from the millions of others. Attendees will also discover sustainable social media approaches with tips for all major platforms inspired by acclaimed writers, ensuring platform building feels authentic and manageable.

This class offers students the option to upgrade to Stream B for an additional fee. Stream B students will receive feedback on their platform project with Courtney.


Sunday, June 2, 2024 @ 5pm – 8pm ET (2pm-5pm Pacific)


Stream A: Live 3-hr lesson (with break) with Q&A; access to re-watch the webinar anytime you want and a tip-sheet to help you execute your new strategy for building a platform.

Stream B: In addition to the above, students who upgrade to Stream B receive a personal consultation from Courtney on their platform project (limited to 12).


    • Tips for how to grow an audience on popular platforms like Substack without spending a ton of time
    • How to use podcasts to build a platform, even if you don’t want to start your own
    • Help to find a sustainable social media strategy that doesn’t make you want to walk into the ocean


Stream A (lecture only): $65 🇨🇦 | ~$49 🇺🇸
Stream B (lecture and feedback): $199 🇨🇦| ~$149 🇺🇸 (max 12 students)

Prices do not include 5% sales tax


After checkout, you’ll receive a receipt with a link to download your tickets, which will include Zoom passcodes and additional webinar information. You will also receive an emailed reminder a few days before the event.


This webinar is intended for everyone.


This webinar is designed for live participation but a recording of the webinar will be provided to all registrants to stream if they’re unable to attend in full or wish to view it again. Closed captioning is also available for both live and recorded video, however, it’s auto-generated and subject to error.


Courtney Kocak is a writer, podcaster, and comedian based in Los Angeles. She wrote for Amazon’s Emmy-winning animated series Danger & Eggs and Netflix’s Know It All podcast. She’s produced a slew of highly-ranked podcasts—including The Bellas Podcast, which debuted at #1 on Apple Podcasts, PayPal’s Never Stand Still, and Girlboss Radio—and currently hosts three of her own: Private Parts Unknown, about love and sexuality around the world, with over 1.5 million downloads to date, The Bleeders, about book writing and publishing, and Podcast Bestie, a very meta podcast for podcasters. Courtney is an independent producer for NPR affiliate KCRW, where she occasionally contributes radio stories, and her work has earned an LA Press Club award for gender and LGBT reporting. Courtney’s the proud mother of a 13-year-old boxer-pit named Georgia. For more, check out her website