Deconstructing the Pitch: How to Sell Any Story, Anywhere

Leading up to the Great Canadian Magazine PitchFest, freelance writer Omar Mouallem breaks down a variety of pitches and offers working formulas for feature stories, op-eds, how-tos, and everything in between.
Magazine PitchFest participants need not register, as it’s included in the program

This event is co-presented by the Alberta Magazine Publishers Association.

Join Omar Mouallem, a career-long freelance writer and editor, for a 90-minute webinar that will get you one step closer to writing for your favourite magazines. With bylines as far-ranging as WIRED and Modern Farmer, Omar will walk you through case studies of flawless pitches for a variety of print media and forms, including op-eds, essays to features, how-tos and more. He’ll also offer advice on how to verbally pitch editors over the phone or coffee, finance book projects through freelance articles, and answer any other questions during a Q&A.

All registrants receive a digital copy of his handy tip-sheet to guide your next pitches.

Attendees of PitchFest 2025 need not register for this webinar, as it is already included in their enrollment. Not enrolled in PitchFest 2025? You can do that here!

Event Format

Live 90-minute webinar with Q&A; access to watch Replay; auto-generated close captioning for hearing impaired.

Accessibility & Recording

This webinar is designed for live participation, however, a recording of the webinar will be provided. Closed captioning is auto-generated and subject to error.

How it Works

After checkout, login information will be emailed to you the week prior to the webinar. If you have any questions, please direct them to ampa@albertamagazines.com. You’ll also receive an emailed reminder with the same information a few hours before the session. After the class you’ll get a password to access the Replay and cheat-sheet.

About the Event Partner

The Alberta Magazine Publishers Association (AMPA) sustains a healthy and thriving magazine industry by serving the people who publish, create, print and distribute an uniquely Albertan view of the world. We’re a classroom, a forum, a newsletter, an advocate and a united voice for magazine publishers in the province. Since 1997, we’ve supported Alberta magazines through promotion, advancement, and practical programs that foster professional development and industry growth.