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Sunday, Aug. 27, 2023 @ 1pm – 4pm ET (10am-1pm Pacific)
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Students can also bundle this class with Courtney Kocak’s Grow Your Show & Make Money Podcasting, on Sep. 9, for $100 CAD total. (offer available until Aug. 27)
A newsletter is a no-brainer in the Substack and ConvertKit era, which has seen newsletters like Morning Brew and The Hustle turn into multi-million dollar businesses. In this masterclass with Courtney Kocak, founder of the newsletter Podcast Bestie (a best friend to aspiring and indie podcasters), creative professionals will learn to harness the power of direct content marketing to propel your audience, network, and business to new heights with a growing email list. Over the course of this class, students will learn the art of launching and evolving a newsletter that serves as a strong foundation for your professional endeavors.
Courtney will share her advice for planning clickable and shareable content, sustainable editorial strategies, and cultivating a dedicated online community. Whether you are an entrepreneur, an author, a podcaster, a freelancer, or an aspiring thought leader, this class is tailored to provide you with the essential knowledge and skills to create a successful and impactful newsletter.
This class offers students the option to upgrade to Stream B for an additional fee. Stream B students will receive a consultation on their newsletter project with Courtney.
Sunday, Aug. 27, 2023 @ 1–4pm ET (10am-1pm Pacific)
Live 3-hr lesson (with break) with Q&A; access to re-watch the webinar anytime you want. Students who upgrade to Stream B for an additional fee will also receive a personal consultation from Courtney on their newsletter project (details below).
- The strategic significance of newsletters: how they can work wonders for engaging audiences, expanding networks, building platforms, and driving business growth.
- Newsletter design and branding: Master the fundamentals of designing visually appealing newsletters that reflect your brand identity and enhance the reader experience.
- Crafting compelling content: the art of creating captivating and valuable content that resonates with your target audience, fostering strong connections and loyalty.
- Building a subscriber base: proven techniques to attract and grow your subscriber base, leveraging various organic and paid marketing channels and strategies.
- Monetizing your newsletter: delve into sponsored content, affiliate marketing, and premium subscriptions.
Stream A (lecture only): $65 🇨🇦 | ~$49 🇺🇸 (plus 5% sales tax) per student
Stream B (lecture and feedback): $199 🇨🇦| ~$149 🇺🇸 (plus 5% sales tax) per student (max 12 students)
Bundle your enrollment with Courtney’s other class, Grow Your Show & Make Money Podcasting Masterclass, on Sep. 9, 2023, and save 25%. (offer available until Aug. 27)
Stream A Bundle: $100 🇨🇦| ~$76 🇺🇸 (plus 5% sales tax) per student
Stream B Bundle: $349 🇨🇦| ~$262 🇺🇸 (plus 5% sales tax) per student
After checkout, you’ll receive a receipt with a link to download your tickets, which will include Zoom passcodes and additional webinar information. You will also receive an emailed reminder a few days before the event.
ELIGIBILITY & PREREQUISITE
This webinar is intended for everyone.
ACCESSIBILITY & RECORDING
This webinar is designed for live participation but a recording of the webinar will be provided to all registrants to stream if they’re unable to attend in full or wish to view it again. Closed captioning is also available for both live and recorded video, however, it’s auto-generated and subject to error.
ABOUT THE INSTRUCTOR
Courtney Kocak is a writer, podcaster, and comedian based in Los Angeles. She wrote for Amazon’s Emmy-winning animated series Danger & Eggs and Netflix’s Know It All podcast. She’s produced a slew of highly-ranked podcasts—including The Bellas Podcast, which debuted at #1 on Apple Podcasts, PayPal’s Never Stand Still, and Girlboss Radio—and currently hosts three of her own: Private Parts Unknown, about love and sexuality around the world, with over 1.5 million downloads to date, The Bleeders, about book writing and publishing, and Podcast Bestie, a very meta podcast for podcasters. Courtney is an independent producer for NPR affiliate KCRW, where she occasionally contributes radio stories, and her work has earned an LA Press Club award for gender and LGBT reporting. Courtney’s the proud mother of a 13-year-old boxer-pit named Georgia. For more, check out her website courtneykocak.com.
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