Cook, Write, Publish: The Ultimate Cookbook Writer’s Masterclass with Jennifer Cockrall

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Do you have a brilliant cookbook idea or simply an overflowing file-folder of recipes that you dream of turning into a treasured family keepsake? Are you daunted by the mysterious process that turns cooks with passion and expertise into authors?

Food writer and cookbook author Jennifer Cockrall does a deep-dish dive into how she, and other colleagues from the cookbook writing world, have wrestled ideas into recipes and recipes into useful, creative, and inspiring collections that find their niche in the crowded cookbook market. Bring your questions and queries to the class and enjoy a digital handbook filled with tip sheets, checklists, reading lists, and additional resources. The goal is to empower students to go away with the “recipes” and strategies that have worked for other cookbook writers to overcome the daunting task of creating a cookbook.

For an additional fee, students can upgrade to Stream B to receive a 45-min one-on-one consultation and feedback with Jenn on a 5 page (1,250 words max) cook book sample. Only 5 spots available.

SCHEDULE

Saturday, Nov. 25, 2023 @ 1–4pm ET (10am-1pm Pacific)

TAKEAWAYS

In this three-hour masterclass writers will:

• Understand the cookbook creation process, from concept to publication
• Develop effective writing techniques for recipes and cookbook narrative elements
• Learn the basic landscape of food photography, design, layout, and printing options
• Gain insights into cookbook publication (and distribution and marketing) options
• Leave with practical resources, tools, professional tips, and an overview of the key best practices of creating a cookbook
• Stream B students: Students who upgrade to Stream B for an additional fee will also receive a 45-min one-on-one consultation and feedback with Jenn on a 5 page (1,250 words max) cookbook sample. 

TUITION

Stream A (lecture only): $75 🇨🇦 | ~$55 🇺🇸 (plus 5% sales tax) per student
Stream B (lecture and feedback): $200 🇨🇦| ~$148 🇺🇸 (plus 5% sales tax) per student (max 5 students)

ENROLLMENT INCLUDES

Live 3-hr lesson (with break) with Q&A; access to re-watch the webinar anytime you want. Students who upgrade to Stream B will receive a 45-min one-on-one consultation and feedback with Jenn on a 5 page (1,250 words max) cook book sample. Only 5 spots available in Stream B. There are 5 Stream B spots available.

PREREQUISITE

This intensive is intended for food writers of all levels.

REGISTRATION

After checkout, you’ll receive a receipt with a link to download your tickets, which will include Zoom passcodes and additional webinar information. You will also receive an emailed reminder a few days before the event.

ACCESSIBILITY & RECORDING

This webinar is designed for live participation but a recording of the webinar will be provided to all registrants to stream if they’re unable to attend in full or wish to view it again. Closed captioning is also available for both live and recorded video, however, it’s auto-generated and subject to error.